To create buzz and some PR pickup for his new single, “Pass it On,” Swedish rapper Adam Tensta turned to R/GA for a viral lift. R/GA’s solution, “One Copy Song,” is a Facebook app that allows one person worldwide to hear Tensta’s new track at a time. Yes, if you want to hear Tensta’s new track as of this post’s publication, you have to wait in line behind at least 100 other people.
Done by R/GA
