The Beauty inside
To promote the Ultrabook, Toshiba and Intel have partnered to create a new “social movie,” a film that blurs the lines between web series, traditional feature film, and social media-driven interaction.
Done by Pereira & O’Dell
Pereira & O’Dell team up with Tom Hanks.
Actor, producer Tom Hanks’ futuristic, animated series “Electric City” premiered on July 17. Written by Hanks, the series is set in a city situated in a post-apocalyptic world, with socially conscious themes and topics including energy consumption.
Engine Company 1 and the Monterey Bay Aquarium have launched this year’s integrated summer campaign, “Share the Experience, and Share the Love”. The showpiece was created in conjunction with Clear Channel Outdoor: 13 digital touch screen bus shelters with an Augmented Reality submersion experience.
Each shelter has been completely transformed into a virtual aquarium. From the translucent, kelp-covered roof, to the side panels that are decorated with schools of sardines, bus riders and bystanders feel as if they are completely submerged in an aquatic environment. Using a touchscreen, the user selects “Dive In” and begins to descend “150 Feet of Awesome.” The user meets different animals at each level of the descent, interacting with sea turtles, sardines, and jellyfish. They are then prompted to pose for a photo, which generates a personalized postcard that can be saved to their smartphone, or uploaded to their Facebook and Twitter accounts.
Lady Gaga Workshop Case Study
UNIQLO Dry Mesh Project
Done by Firstborn NY
Social media fridge lock.
Parking Douche
No mother’s day
Done by CHI & Partners & Big Spaceship
“Likeapella”
Done by CP+B
Dove - The Ad Makeover
Bear’s and Hunter’s Birthday party.
Some video’s are more interactive then other. Try for example 1985 or 500
Done by Buzzman
To create buzz and some PR pickup for his new single, “Pass it On,” Swedish rapper Adam Tensta turned to R/GA for a viral lift. R/GA’s solution, “One Copy Song,” is a Facebook app that allows one person worldwide to hear Tensta’s new track at a time. Yes, if you want to hear Tensta’s new track as of this post’s publication, you have to wait in line behind at least 100 other people.
Done by R/GA
